K-Pop Scandal: Internet Users Revolted by the HYBE Internal Documents Affair on NewJeans
Controversy surrounding HYBE and NewJeans
The controversy surrounding HYBE's internal documents quickly gained public attention. Leaked internal documents revealed derogatory remarks about several idol groups, including a specific mention of HYBE's intention to "get rid of NewJeans."
Initially, these documents, titled “Weekly Music Industry Trend Reports,” were presented as a compilation of online commentary for HYBE, not as a reflection of the company’s official position. As BeLift Lab’s CEO explained, “This is not an official position or judgment from HYBE, but rather a collection of online monitoring.”
However, it has been revealed that some of these defamatory documents were actually written by HYBE employees. Netizens are now linking this information to the well-known theory that HYBE's strategy was to get rid of NewJeans all along.
Netizens commented: "HYBE is trash, they betrayed NewJeans", "HYBE needs to be destroyed", "Why do they say they're going to 'get rid of' NewJeans when they didn't even create them? They're not just going to throw them away, they're going to systematically ruin them. It's really annoying".
Other comments include: "If this goes to court, NewJeans will probably win 100%, but it's just a matter of time... I want NewJeans to get out of this safe," "Is this why they copied NewJeans and created ILLIT? As this situation progresses, the only one I have sympathy for is NewJeans."
“HYBE are idiots. They are idiots to think that idols like NewJeans can just be created or thrown away like that,” “It’s funny, Bang Si-hyuk ruined both LE SSERAFIM and ILLIT the moment he touched them.”
The reactions continue: "HYBE needs to stop trying to crush NewJeans with their nonsense and just release them from the company. This lousy agency that just wants to ruin its own singers...", "HYBE is crazy, they don't see their idols as people, only as tools."
Finally, netizens added: "Wouldn't this be enough for NewJeans to win the lawsuit? Isn't this a blatant violation of trust?", "NewJeans is the best of the best, what does HYBE even think? Saying they're going to get rid of them is just stupid."
"I'm not even a fan of NewJeans but I want to cry. Why does HYBE do such despicable things??? NewJeans are really young and they work hard so how can HYBE trample on them so violently and act so impatient? Is HYBE even human? An animal would behave better than that."
"It is said that they are going to get rid of NewJeans and replace them with LE SSERAFIM. Oh my god..."
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